Online Connections Lacking at Dealerships

Feb. 12, 2024 – By ADT Staff

A new study shows auto dealerships are failing to meet consumer expectations around digital communication and to maximize digital sale opportunities.

DAS Technology, a consumer-engagement technology provider, said the survey of more than 7,000 automotive consumers found that a minority of consumers – 37% – said they got payment options on their desired vehicle from dealers’ lead-response communications. And just 29% said the dealer included information on similar models when responding to them online, among other missed digital opportunities.

Read the full article here.

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