Drive more Black Friday sale traffic
Sign up by 10/20/2026
Questions? Contact Us.SIGN UP
100% co-op reimbursable

Digital marketing, made easy.

Black Friday shoppers are already searching. Be the store they find, with co-op reimbursable programs built to grow your Beautyrest® business.

BUILD MY BLACK FRIDAY PACKAGE →See the Black Friday offers
Beautyrest bedroom
Black Friday timeline
1
Sign up
By 10/20/2026
2
Core Plus goes live
11/3/2026
3
Core goes live
11/10/2026
✓ 100% co-op reimbursable
✓ Credit card, co-op, or both
✓ Free store localization
✓ Dedicated account manager
Promotion
Sign-up deadline
Core campaign
Core Plus campaign
Black Friday
10/20/2026
11/10/2026 – 12/1/2026
11/3/2026 – 12/1/2026
New Year Sale
12/1/2026
12/15/2026 – 1/5/2027
N/A

Three steps. No paperwork. More floor traffic.

Let your co-op dollars drive more foot traffic to your store.

01
Build your package

Start with a Core/Core Plus package and add tactics to amplify your reach.

02
Sign online

One authorized signer completes the form. Nothing to print or return.

03
We launch and report

We build and launch the campaigns, then show you the results.

Step 1 of 2 · Pay with credit card, co-op, or both

Select your services

Start with one of the two Core packages and then add additional tactics to reach shoppers where they are in your market. Stores combining Core/Core Plus with Email Marketing have shown the greatest lift in foot traffic and conversion.

$
Know your Beautyrest® co-op balance before you build
Check how much co-op funding you have available, then pick the packages and budgets it covers.
Have your co-op ID (BT number) handy.
CHECK MY CO-OP BALANCE ↗
Core package
Choose one
Add-ons · Multiply your reach
Stack as many as you like
Your enrollment
0 services
Pick a core package to get started.
Your Co-Op Budget
$0
LOCK IN MY PACKAGE

Want help building the strongest mix? Call (877) 380-0512. Reimbursement, billing, and eligibility are governed by the program's enrollment terms.

Step 2 of 2

Lock in your campaign

Enrollment takes about two minutes. Your account manager takes it from here.

Business and authorized signer
Don't know your co-op ID or balance? Check your co-op balance
Offer to feature in your ads *
View offer details

*Offers valid November 3 – December 1, 2026 at participating retailers. Savings vary by model and size. See the full disclaimer in the offer details.

Enrollment authorization and electronic acceptance
By submitting this enrollment, the authorized signer requests the selected program services from Digital Air Strike and agrees that the selected services, and other program-specific conditions are governed by the linked program enrollment terms. The signer represents that they have authority to bind the enrolling business. The parties agree that this electronic record, including the submitted information, acceptance selections, typed name, date/time, and associated system record, constitutes an electronic signature and may be used as evidence of the enrollment.
Please fix the highlighted fields.
0 services
$0
Submission captures an electronic timestamp, source URL, campaign parameters, and selected packages.
You're enrolled

Thanks — your campaign is locked in

A copy of this confirmation is on its way to your inbox.

Enrollment confirmed
Business name
Beautyrest® Media Solutions · Signed — · Ref —
Total
$0
Services
0
✓
Your enrollment was sent to the Beautyrest® Media Solutions team. Save or print this page for your records.
Selected services
Total
$0
You invested for more reach. Your account manager will scale your media plan to match, so every extra dollar works harder.
Business and signer
Onboarding notes
Electronic signature record
Signature
Signed — · Authority certified · Program terms accepted
Source: —
PRINT / SAVE PDFQuestions? ssb@dastechnology.comCarry Serta®? Enroll here.
Something went wrong submitting your enrollment. Please try again, or call (877) 380-0512 and we'll enroll you by phone.
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Beautyrest® Black Friday promotion · Nov 3 – Dec 1

Your shoppers save up to $1,000. Make sure they spend it at your store.

Beautyrest Black mattress
SAVE UP TO $1,000
Beautyrest Black®

Up to $700 in mattress savings plus $300 off a Beautyrest Black™ Luxury or baselogic™ Platinum Adjustable Base.

Offer details: Purchase select Beautyrest Black® mattresses between November 3, 2026, and December 1, 2026. Savings vary by model and size. The maximum $1000 savings apply to any size eligible mattress with any size Beautyrest Black™ Luxury Adjustable Base or baselogic™ Platinum Adjustable Base. See stores for details. These offers may not be applied to previous purchases, cannot be combined with other offers, and are available only on qualified purchases made at participating retailers in the 50 United States and District of Columbia while supplies last. Product availability, pricing and offer dates may vary by retail location. Void where prohibited by law. © 2026 Simmons Bedding Company, LLC. All rights reserved.

Beautyrest World Class mattress
SAVE UP TO $500
Beautyrest® World Class®

Up to $200 in mattress savings plus $300 off a Beautyrest Black™ Luxury or baselogic™ Platinum Adjustable Base.

Offer details: Purchase select Beautyrest® World Class® mattresses between November 3, 2026, and December 1, 2026. Savings vary by model and size. The maximum $500 savings apply to any size eligible mattress with any size Beautyrest Black™ Luxury Adjustable Base or baselogic™ Platinum Adjustable Base. See stores for details. These offers may not be applied to previous purchases, cannot be combined with other offers, and are available only on qualified purchases made at participating retailers in the 50 United States and District of Columbia while supplies last. Product availability, pricing and offer dates may vary by retail location. Void where prohibited by law. © 2026 Simmons Bedding Company, LLC. All rights reserved.

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Search and social ads on a phone
Search + social

More clicks, more traffic, more sales

✓
Search ads capture active shoppers at the moment they are ready to buy.
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Facebook and Instagram ads and retargeting reach shoppers early and bring them back while they decide.
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It is all easy, and it is all local.
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Video ad on a smart TV
Video

Put your store on the biggest screen in the home

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Over-the-top (OTT) ads run on smart TVs and streaming apps.
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Online video ads keep you top of mind wherever shoppers watch.
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We localize ads to your store for free.
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Email campaign on a laptop
Email + direct mail

Inboxes and mailboxes, meet mattress sales

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Reach brand-new shoppers with targeted email campaigns.
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Drive in-store visits with custom mailers featuring your store.
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Beautyrest reporting dashboard
Reporting

Actionable insights and personal expertise

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More than impressions and clicks
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24/7 access to your analytics dashboard
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Account review calls
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A dedicated account manager