Drive more Black Friday traffic
Enroll by 10/20/2026
Questions? Contact Us.ENROLL NOW
100% co-op reimbursable

Turn this promotion into floor traffic.

Black Friday shoppers are already searching. Be the store they find, with co-op reimbursable programs built to grow your Serta® business.

BUILD MY BLACK FRIDAY PACKAGE →See the Black Friday offers
Couple relaxing on a Serta iComfort mattress on an adjustable base
✓ Co-op reimbursable
✓ Fully-managed launch
✓ Localized creative
✓ Enroll in minutes
Promotion
Sign-up deadline
Core campaign
Core Plus campaign
Black Friday
10/20/2026
11/10/2026 – 12/1/2026
11/3/2026 – 12/1/2026
New Year Sale
12/1/2026
12/15/2026 – 1/5/2027
N/A

Three steps. No paperwork. More floor traffic.

See every price up front, and let co-op reimbursement stretch your budget further.

01
Build your package
Start with a Core/Core Plus package and add tactics to amplify your reach.
02
Sign online
One authorized signer completes the form. Nothing to print or return.
03
We launch and report
We build and launch the campaigns, then show you the results.
Step 1 of 2

Select your services

Start with one of the two Core packages and then add additional tactics to reach shoppers where they are in your market. Stores combining Core/Core Plus with Email Marketing have shown the greatest lift in foot traffic and conversion.

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Know your Serta® co-op balance before you build
Check how much co-op funding you have available, then pick the packages and budgets it covers.
Have your co-op ID (BT number) handy.
CHECK MY CO-OP BALANCE ↗
Core package
Choose one
Add-ons · Multiply your reach
Stack as many as you like
Your enrollment
0 services
Pick a core package to get started.
Your Co-Op Budget
$0
LOCK IN MY PACKAGE

Reimbursement, billing, term length, and eligibility are governed by the selected program's enrollment terms.

Step 2 of 2

Lock in your campaign

Enrollment takes about two minutes. Your account manager takes it from here.

Business and authorized signer
Don't know your co-op ID or balance? Check your co-op balance
Offer to feature in your ads *
View offer details

*Offers valid November 3 – December 1, 2026 at participating retailers. Savings vary by model and size. See the full disclaimer in the offer details.

Enrollment authorization and electronic acceptance
By submitting this enrollment, the authorized signer requests the selected program services from Digital Air Strike and agrees that the selected services, and other program-specific conditions are governed by the linked program enrollment terms. The signer represents that they have authority to bind the enrolling business. The parties agree that this electronic record, including the submitted information, acceptance selections, typed name, date/time, and associated system record, constitutes an electronic signature and may be used as evidence of the enrollment.
Please fix the highlighted fields.
0 services
$0
Submission captures an electronic timestamp, source URL, campaign parameters, and selected packages.
You're enrolled

Thanks — your campaign is locked in

A copy of this confirmation is on its way to your inbox.

Enrollment confirmed
Business name
Serta® Media Solutions · Signed — · Ref —
Total
$0
Services
0
✓
Your enrollment was sent to the Serta® Media Solutions team. Save or print this page for your records.
Selected services
Total
$0
You invested for more reach. Your account manager will scale your media plan to match, so every extra dollar works harder.
Business and signer
Onboarding notes
Electronic signature record
Signature
Signed — · Authority certified · Program terms accepted
Source: —
PRINT / SAVE PDFQuestions? ssb@dastechnology.comCarry Beautyrest®? Enroll here.
Something went wrong submitting your enrollment. Please try again, or call (877) 380-0512 and we'll enroll you by phone.
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Serta® Black Friday sale promotions · Nov 3 – Dec 1

Your shoppers save up to $800. Make sure they spend it at your store.

Pick the one offer you want featured in your ads. You can choose one offer per brand.

Serta iSeries NXG
SAVE UP TO $700
Serta® iSeries® NXG™

Up to $400 in mattress savings plus up to $300 off a qualified baselogic™ adjustable base.

Co-op note: The iSeries® NXG™ line does not accrue co-op funds, but co-op funds earned under the Serta® brand can be used toward approved advertising for iSeries® NXG™ products.

Offer disclaimer: Purchase select Serta® iSeries NXG™ mattresses between November 3, 2026 – December 1, 2026, and receive up to $400 in mattress savings. Plus save up to $300 on a qualified baselogic™ adjustable base. Savings offers on the mattresses will vary by model. The maximum $700 savings applies to any size eligible mattresses with any size baselogic™ Platinum adjustable base. These offers may not be applied to previous purchases, cannot be combined with other offers and are only available at participating retailers in the 50 United States and District of Columbia while supplies last. Product availability, pricing and offer dates may vary by retail location. Void where prohibited by law. © 2026 Serta, Inc. All rights reserved. See serta.com for full details.

Serta Perfect Sleeper X
SAVE UP TO $800
Serta® Perfect Sleeper X™

Up to $500 in mattress savings plus up to $300 off a qualified baselogic™ adjustable base.

Offer disclaimer: Purchase select Serta® Perfect Sleeper X™ mattresses between November 3, 2026 – December 1, 2026, and receive up to $500 in mattress savings. Plus save up to $300 on a qualified baselogic™ adjustable base. Savings offers on the mattresses will vary by model and size. The maximum $800 savings applies to a King size eligible mattress with any size baselogic™ Platinum adjustable base. These offers may not be applied to previous purchases, cannot be combined with other offers and are only available at participating retailers in the 50 United States and District of Columbia while supplies last. Product availability, pricing and offer dates may vary by retail location. Void where prohibited by law. © 2026 Serta, Inc. All rights reserved. See serta.com for full details.

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Serta search and social ads
Search + social

More clicks, more traffic, more sales

✓Search ads capture active shoppers at the right time, bringing them to your store when they are ready to buy.
✓Facebook and Instagram ads and retargeting catch shoppers early and remind them to come back while they decide.
✓It is all easy, and it is all local.
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Serta Black Friday video ad on a TV
Video

Competitive video ads on the biggest screen in the home

✓Over-the-top (OTT) ads run on smart TVs and streaming apps.
✓Online video ads keep you top of mind wherever shoppers are watching.
✓We localize ads to your store for free.
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Serta Black Friday email on a laptop
Email + direct mail

Inboxes and mailboxes, meet mattress sales

✓Convert brand-new shoppers into customers with targeted email campaigns.
✓Drive in-store visits with compelling mailers featuring your store.
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Serta reporting dashboard
Reporting

Actionable insights and personalized expertise

✓More than just impressions and clicks
✓24/7 access to your analytics dashboard
✓Account review calls
✓A dedicated account manager