The FTC recently sent warning letters to 97 dealership groups regarding advertised pricing practices, including mandatory fees, conditional incentives, and pricing disclosures.
In this guide, you'll discover:
Key pricing transparency considerations for dealership advertising and digital channels
Common areas where pricing disclosures may create customer confusion
Practical steps to review and improve pricing consistency across touchpoints
👆👆 Book a call and get instant access. What's included?
Pricing Transparency Guide:
Explore key takeaways from recent FTC warning letters, common pricing-transparency considerations, and operational areas dealerships may want to review.
On-Demand Webinar Recording:
Hear DAS Technology leaders discuss pricing transparency trends, dealership considerations, and questions dealers are asking in today's market.
Pricing Transparency Self-Assessment Checklist:
Use this educational review tool to evaluate how pricing is presented across your website, advertising, inventory listings, and customer communications.

Important Information: These resources are provided for general informational and educational purposes only and do not constitute legal advice. DAS Technology does not guarantee regulatory compliance or outcomes. Dealerships should consult qualified legal counsel regarding specific compliance obligations and business practices.



