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DAS Technology, also known as DAS Tech, is an AI-native automotive technology company delivering artificial intelligence, customer engagement solutions, and its Customer Data & Experience Platform (CDXP™) to thousands of automotive retailers, OEMs, and enterprise partners worldwide.
Since founding Digital Air Strike in 2010, DAS Technology has expanded through a combination of internal innovation, strategic partnerships, and strategic acquisitions that added new technology, data, talent, and market reach.
Rather than operating as separate products, these technologies have been integrated into the DAS Technology platform, creating a unified Customer Data & Experience Platform (CDXP™) that attracts, converts, and retains customers across the automotive retail journey.
Today, DAS Technology brings together more than a decade of innovation across Digital Air Strike, AUTOVATE, BestRide, LotVantage, and multiple acquired technologies into one connected platform serving thousands of retailers, OEMs, partners, and enterprise organizations across the automotive ecosystem.
Founded during the Great Recession, Digital Air Strike introduced patented social media and reputation management technology, giving dealerships a new way to engage consumers through emerging digital channels.
Merged with Response Logix, adding patented lead response technology that evolved into today's AI Smart Quote X, delivering intelligent lead engagement, pricing, financing, and personalized customer communications.
Collaborated with leading automotive manufacturers to develop OEM-certified programs, integrations, and consumer engagement technologies that expanded the platform's reach across the industry.
Acquired Path Chat's AI conversational messaging technology, establishing the foundation for today's AI Engage Hybrid Chat platform.
Added advanced advertising technology, inventory merchandising, media distribution, and audience targeting capabilities that now power DAS Awareness Solutions.
Expanded digital retailing expertise through financing and payment technology that contributed to smarter online buying experiences and more intelligent customer engagement.
Expanded inventory merchandising, marketplace distribution, and reseller capabilities while strengthening DAS Technology's partner ecosystem. LotVantage continues serving reseller partners while its technology powers DAS Awareness Solutions.
Acquired BestRide.com from Gannett, adding a nationwide automotive marketplace that is currently being reimagined as an AI-native vehicle shopping experience.
Expanded into executive education and industry thought leadership by bringing AUTOVATE into the DAS Technology family. Today, AUTOVATE includes one of the automotive industry's premier executive conferences, along with a podcast, newsletter, and community connecting dealer groups, entrepreneurs, investors, OEMs, and technology leaders.
Digital Air Strike strategically rebranded as DAS Technology to reflect its evolution into a multi-brand technology company serving retailers, OEMs, enterprise partners, and consumers through a growing portfolio of brands, products, and platforms.
Expanded customer data, lifecycle marketing, analytics, and consumer engagement capabilities through the acquisition of 3 Birds. Today, these technologies power the DAS Technology Customer Data & Experience Platform (CDXP™).
Integrated a nationwide team of automotive engagement specialists into AI Engage Hybrid Chat, combining AI automation with live human expertise to create one of the industry's most comprehensive hybrid chat experiences.
Digital Air Strike delivers the company's Customer Data & Experience Platform (CDXP™), including AI consumer engagement, AI Smart Quote X, AI Engage Hybrid Chat, digital marketing, reputation management, customer lifecycle messaging, inventory merchandising, and awareness solutions.
AUTOVATE is the company's executive conference and media brand, bringing together dealer groups, entrepreneurs, investors, OEMs, and technology leaders through its conference, podcast, newsletter, and industry community.
LotVantage continues serving reseller and channel partners with inventory merchandising technology while contributing capabilities to DAS Awareness Solutions.
retailers served across 34 countries
Dealers' Choice Awards since 2013
donated to community causes
years as GM's approved reputation management partner
passionate team members
From lead response to loyalty, our technology and team enables the industry's best dealers to stay ahead
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