Bringing Sizzle To An NADA Show Party

Alexi Venneri has attended the NADA Show for more than 20 years and she’s been to her fair share of parties.But some of them were staid affairs that caused Venneri to vow in 2010 when she co-founded Digital Air Strike — now DAS Technology — and came to the show that she would throw blowout parties every year.“Our industry comes together like a high school reunion, and it’d be like having a high school reunion without the party,” she said. “Just hanging out at the school talking business is sort of boring.”Venneri, CEO of the company, said their gatherings are “client appreciation parties.”“Let’s thank them. Let’s give back,” she said. “Let’s give them something memorable.”Click here to read the full article.