Digital Air Strike makes two acquisitions to extend reach in automotive advertising

By Andy Blye, Phoenix Business JournalFebruary 10, 2021

Digital Air Strike, a marketing technology firm based in Scottsdale, has finalized two acquisitions in a move that will round out its service offering for its customers in the automotive space.

First, the company acquired LotVantage, a software company that helps dealers list auto, RV and marine inventory on websites such as Craigslist, eBay and Facebook.

The second acquisition is of BestRide.com, an online car marketplace previously owned by Gannett Co. Inc., the media company that owns the Arizona Republic and USA Today.

These two acquisitions complement the existing services offered by Digital Air Strike including social media marketing, mobile apps, AI text messaging and other tools to manage consumer interactions. The company primarily works with auto manufacturers and dealerships to target potential end-consumers and increase sales.

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