Don’t forget the value of social media when negotiating a buy/sell

Consumers increasingly rely on social media, including online review sites, to select the dealership they want to do business with. In fact, Digital Air Strike's recent Automotive Social Media Trends Study shows 75% of car buyers say using the internet, including social media and review sites, were MOST helpful when researching car dealers -surpassing all other mediums. Additionally, 81% of car buyers and 83% of service customers said online review sites helped in their dealership selection process.Read More Now