How the female founder of this Scottsdale marketing company went from baseball to digital

The percentages of women in technology, as we are now learning, hover between 5 and 15 percent. If you dive into automotive tech, I bet the numbers go down even further. And if you dive deeper, into women entrepreneurs in automotive technology, you’re in a very small group indeed.

But I just got off the phone with Alexi Venneri, CEO of Digital Air Strike™, the Scottsdale-based company that handles the digital social presence for auto companies and dealers all over the country. She’s in that small group.

My first question, of course, is, “How did you get there?”

This is the kind of story I love, in which a person who says “yes” to an opportunity ends up

Venneri had been working with the Seattle Mariners about 15 years ago, when a neighbor of hers told her he was starting an Internet analytics company. The Internet was still somewhat new, but one of that neighbor's investors was Larry Van Tuyl, who was very data-driven and was trying to figure out how to measure his advertising ROI. He wanted the solution built for his own businesses.

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