Managing Corporate Reputation: ‘It’s All About Responding to Feedback,’ One Expert Says

From cheating on emissions tests to raising the price of life-saving medicines to sexual harassment of employees to signing customers up for fake accounts and then lying about it, it seems today like corporate reputations have gone to hell in a hand basket. Clearly, CEOs and their companies need to have a proactive plan for managing their corporate reputation. We sat down with Alexi Venneri, founder and CEO of Digital Air Strike™, a social media and reputation management solutions company, to discuss the CEO’s role in managing corporate reputation and how best to move forward.Q: Are companies doing a worse job of managing their corporate reputations today, or does it just look that way because media makes everything so transparent?A: I don’t think they’re any worse than they’ve ever been. It’s just that between mainstream and social media, there are more sources and there’s more access it. I think the ability for consumers and the general public to help spread stories through social media in short order has also contributed.Read Full Article