Silicon Desert Insider: Simplify social media strategy through integration

The impact that social media and online review platforms have had on the bottom line of businesses cannot be understated. These mediums allow companies to share content, engage with consumers, advertise, expand a brand and more. Social media gives a brand personality, and more importantly, reinforces a positive or negative reputation. Marketers spend millions of dollars on social media and reputation management strategies, but they often overlook optimizing the use of integration platforms.Read Full Article