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January 29, 2018
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Study: Dealership Online Lead Response Time Often Falls Short

Digital Air Strike’s Mystery Shop Study released Thursday found that more often than not dealers could be losing leads because of the poor and slow responses inquiring shoppers receive online.When it comes to responding to internet shoppers, more than 18 percent of the stores never responded to shoppers, only 16 percent responded within 15 minutes and the overall average is more than 24 hours, according to the study.Digital Air Strike™ said Internet shoppers who receive a response within 10 minutes are three times more likely to visit a dealership.See More Results form the Mystery Shop Study HereRead Full Article Here

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