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The FTC is Watching Dealership Pricing.

Know the Risks.

The FTC recently sent warning letters to 97 dealership groups regarding advertised pricing practices, including mandatory fees, conditional incentives, and pricing disclosures.

In this guide, you'll discover:

Key pricing transparency considerations for dealership advertising and digital channels

Common areas where pricing disclosures may create customer confusion

Practical steps to review and improve pricing consistency across touchpoints