The results are in, and Scott Pechstein with DAS Technology spotlights the critical findings of our 10th annual Automotive Customer Experience (CX) Trends Study in this on-demand webinar.
Learn what 7,000 verified vehicle buyers and service customers say about website chat, lead follow-up, dealership and service experiences, online reviews, and why only 2.4% of respondents reported completing the car-buying experience online.
Pechstein also digs into the following:
95% of car shoppers said dealership reviews impacted which dealership they visited when shopping for a vehicle — up from 69% ten years ago.
84% of vehicle shoppers say review sites like Google are the most helpful in selecting their dealership.
Only 36% of service customers are offered additional repair services at their appointments. Yet, 51% of respondents indicated they would approve other recommended repairs if offered.
Get automated retention messaging to turn one-time buyers into loyal customers
