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Case Studies

Bettenhausen

DAS CDXP helps us connect better with our customers!

GOAL:

Bettenhausen Chrysler Dodge Jeep Ram selected DASTechnology CDXP to cleanse the first-party data stored in the Tinsley Park, Illinois-based dealership’s CRM and DMS. Unexpected was the $10,000 saved the first month on the platform.

SOLUTION:

DAS Technology CDXP saves dealers millions in missed revenue by de-duping and merging customer data for targeted marketing efforts.
The CDXP experience engine uses the cleansed data to track customer activity on the dealer’s website and in the service bay. It then automates targeted communications to ensure effective engagement with the right customers.
CDXP reporting tracks attributable service and sales revenue to demonstrate the platform’s high ROI and inform users of what actions drive sales, service, and revenue growth.

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20,379

Email campaign views

153

Chat conversations

50

Leads

39

Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath

Piazza Automotive

4.5

Star rating on Yelp

4.7

Star rating on Google

4.5

Star rating on Facebook

63

New Reviews on Yelp, Google, and Faceook

“Digital Air Strike is the best social media and reputation management partner we’ve ever had! The team helped our store obtain access to our Facebook page. They now keep our social media and online reputation in top shape by posting relevant content and responding to reviews. We are able to maintain a high star rating on Yelp, Google, and Facebook thanks to Digital Air Strike.”

Arizona Tire Pros

14

vehicle sales influenced

$70,418

sales revenue influenced

187

service ROs influenced

$56,590

service revenue influenced

"We value the genuine, personalized content created by DAS for our dealership. Our campaigns work well, with a 33% open rate. We can create engaging and compelling content that boosts our business revenue, and we love doing it!"

Chris Ruder

General Manager

4.8

Star rating

904

New GM site reviews

95

New Facebook review

3,200+

Facebook likes

"Since we have partnered with Digital Air Strike, we have seen an increase in positive reviews across many online review sites, including Facebook. We happily recommend DAS."

Dimmitt Chevrolet

Director of Marketing and Advertising

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