Case Studies
Bettenhausen

DAS CDXP helps us connect better with our customers!

GOAL:

Bettenhausen Chrysler Dodge Jeep Ram selected DASTechnology CDXP to cleanse the first-party data stored in the Tinsley Park, Illinois-based dealership’s CRM and DMS. Unexpected was the $10,000 saved the first month on the platform.

SOLUTION:

  • DAS Technology CDXP saves dealers millions in missed revenue by de-duping and merging customer data for targeted marketing efforts.
  • The CDXP experience engine uses the cleansed data to track customer activity on the dealer’s website and in the service bay. It then automates targeted communications to ensure effective engagement with the right customers.
  • CDXP reporting tracks attributable service and sales revenue to demonstrate the platform’s high ROI and inform users of what actions drive sales, service, and revenue growth.

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3,422
Clicks to website
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Click-Through rate – 6X higher than industry average
1,000,600
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743
New and used vehicle sales influenced
8,765
Direct VDP views from Google Searches
471
New Reviews
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Google Star Rating, Increased from 4.1

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Christopher Thompson
Executive Manager
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30+
New students enrolled after watching streaming ads
158,300+
Impressions in less than a month
98%
Video Completion Rate

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Champion Schools
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100%
INCREASE IN WEBSITE TRAFFIC
780
NEW VISITORS TO DEALER’S WEBSITE & FACEBOOK PAGE
115%
REVISITING CUSTOMERS DUE TO FACEBOOK POSTS

“In Google Analytics, we have noticed a surge in Facebook visits to our website. In the last 30 days, our visits have more than doubled from Facebook. This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social marketing.”

DeLillo Chevrolet
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Ready to Get Results Like These?