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Case Studies
Northcutt Chevrolet-Buick

DAS CDXP helps us connect better with our customers!

GOAL:

Northcutt Chevrolet-Buick, a new and used Chevrolet-Buick dealership in Enid, Oklahoma, aimed to increase both vehicle sales and service revenue.

SOLUTION:

DAS Tech CDXP utilizes storytelling to forge meaningful connections with audiences and customers, cultivating optimal consumer engagement and boosting sales and service revenue.

  • Data mining strategically identifies customers with equity positions, enticing them to the dealership through dynamic and personalized messaging.
  • Customized emails highlighting community involvement share inspiring stories, fostering heightened engagement.
  • Communication strategies are implemented to convey relevant messages.
  • Accurate and concise CDXP reporting tracks attributable revenue, highlighting a clear and significant return on investment.

More case studies

266%
INCREASE IN NEW CAR SALES
$120K
INCREASE IN DEPARTMENT GROSS
$500
INCREASE GROSS PER UNIT

“Digital Air Strike is excellent and their Response Logix system is a lifesaver. The team is always helping us improve and be more effective. With Digital Air Strike, you can’t go wrong!”

All American Chevrolet of San Angelo
Arrow
100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
Arrow
47
Appointments Set
66%
Appointments Showed
13
Vehicles Sold
$4,426
Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin
Dennis Eakin Kia
Arrow
20,379
Email campaign views
153
Chat conversations

"Digital Air Strike understands our needs as a dealership. The team is dedicated to helping us achieve results, listens intently, and helps us find solutions."

Sterling Kia
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