Case Studies
Dimmitt Chevrolet

Increase in Positive Reviews

GOAL:

Dimmitt Chevrolet, in Clearwater, Florida, wanted to increase positive online reviews and social media engagement, as well as comply with GM SFE.

SOLUTION:

  • Digital Air Strike’s nightly customer surveys are systematically published to the dealership’s iMR website in an active survey feed, which displays both the customer survey feedback as well as the dealership’s response.
  • Digital Air Strike’s Review Surge allowed customers to publicly share their positive survey results on additional review sites.
  • Direct integration with Cars.com, Edmunds and DealerRater.

More case studies

330+
Clicks on the link in the Power Text
30+
Trade-In requests submitted
10+
Appointments scheduled in the first weeks

“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”

Ginny Bowden
Dealer Principal
Arrow
20,379
Email campaign views
153
Chat conversations

"Digital Air Strike cares about my business results. It's a true partnership."

Josh Leader
General Sales Manager
Arrow
400
New Car Leads
200
Used Car Leads
3,600
Smart Follow Emails
30
Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro
General Manager
Arrow
743
New and used vehicle sales influenced
8,765
Direct VDP views from Google Searches
471
New Reviews
4.3
Google Star Rating, Increased from 4.1

“When we bought Discovery Nissan in January, it was in dire shape with declining sales and a tarnished reputation. Digital Air Strike revitalized the dealership with their technology and expert support, cutting our turnaround time from eight months to four. Their reporting, communication, and collaboration have been exceptional, making them feel more like a partner than a vendor. Their expertise in navigating Google Analytics gives me confidence in our spending, a crucial advantage since many dealerships struggle with this.”

Christopher Thompson
Executive Manager
Arrow
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