Case Studies
Dimmitt Chevrolet

Increase in Positive Reviews

GOAL:

Dimmitt Chevrolet, in Clearwater, Florida, wanted to increase positive online reviews and social media engagement, as well as comply with GM SFE.

SOLUTION:

  • Digital Air Strike’s nightly customer surveys are systematically published to the dealership’s iMR website in an active survey feed, which displays both the customer survey feedback as well as the dealership’s response.
  • Digital Air Strike’s Review Surge allowed customers to publicly share their positive survey results on additional review sites.
  • Direct integration with Cars.com, Edmunds and DealerRater.

More case studies

47
Appointments Set
66%
Appointments Showed
13
Vehicles Sold
$4,426
Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin
Dennis Eakin Kia
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174
Vehicle sales
$2.56M
Service revenue influenced
33
New trade-ins
1,187
Scheduled appointments

“I wouldn't trust anyone other than DAS Technology. I think CDXP raises the dealer's game because we know our customers and exactly who they are, and you become part of it versus a saturated piece."

John Doolin
Director of Marketing and Advertising
Arrow
100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
Arrow
207.3%
Increase in Lead Volume
53.5%
Rise in Visits or Time-on-site

“Response Path helped us increase our website lead volume by 2x and automatically routed these leads to our 100+ territories. Our website visitors are now engaged 24/7 and clearly want to connect with us through Response Path’s A.I.-driven messaging software.”

Assiting Hands Home Care
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