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Case Studies

Dimmitt Chevrolet

Increase in Positive Reviews

GOAL:

Dimmitt Chevrolet, in Clearwater, Florida, wanted to increase positive online reviews and social media engagement, as well as comply with GM SFE.

SOLUTION:

Digital Air Strike’s nightly customer surveys are systematically published to the dealership’s iMR website in an active survey feed, which displays both the customer survey feedback as well as the dealership’s response.

Digital Air Strike’s Review Surge allowed customers to publicly share their positive survey results on additional review sites.

Direct integration with Cars.com, Edmunds and DealerRater.

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266%

INCREASE IN NEW CAR SALES

$120K

INCREASE IN DEPARTMENT GROSS

$500

INCREASE GROSS PER UNIT

“Digital Air Strike is excellent and their Response Logix system is a lifesaver. The team is always helping us improve and be more effective. With Digital Air Strike, you can’t go wrong!”

All American Chevrolet of San Angelo

100%

co-op reimbursable programs for qualifying businesses

42

industry awards since 2013

95

of Consumers Read Your Reviews Before Making a Purchase

24/7

analytics dashboard with dedicated account manager

“With Digital Air Strike we’ve received more positive online reviews and our online reputation has never been better. Their expertise handling our social media has turned Facebook, Twitter, Instagram, and YouTube into lead generators for our business. The team at DAS makes the success of our business a priority.”

Margie M.

Director of Marketing and Advertising

30+

New students enrolled after watching streaming ads

158,300+

Impressions in less than a month

98%

Video Completion Rate

“Our whole goal was to add students, and we added over 400 students by employing multiple marketing strategies. We found when we combined the data from Digital Air Strike and the Amazon streaming ads, we did much better than we thought. This is a new and great way of reaching out to people, and it paid for itself. We saw a huge increase in people coming to our campuses to tour and to enroll.”

Champion Schools

14

vehicle sales influenced

$70,418

sales revenue influenced

187

service ROs influenced

$56,590

service revenue influenced

"We value the genuine, personalized content created by DAS for our dealership. Our campaigns work well, with a 33% open rate. We can create engaging and compelling content that boosts our business revenue, and we love doing it!"

Chris Ruder

General Manager

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