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Case Studies
Dimmitt Chevrolet

Increase in Positive Reviews

GOAL:

Dimmitt Chevrolet, in Clearwater, Florida, wanted to increase positive online reviews and social media engagement, as well as comply with GM SFE.

SOLUTION:

  • Digital Air Strike’s nightly customer surveys are systematically published to the dealership’s iMR website in an active survey feed, which displays both the customer survey feedback as well as the dealership’s response.
  • Digital Air Strike’s Review Surge allowed customers to publicly share their positive survey results on additional review sites.
  • Direct integration with Cars.com, Edmunds and DealerRater.

More case studies

743
New and used vehicle sales influenced
8,765
Direct VDP views from Google Searches
471
New Reviews
4.3
Google Star Rating, Increased from 4.1

“When we bought Discovery Nissan in January, it was in dire shape with declining sales and a tarnished reputation. Digital Air Strike revitalized the dealership with their technology and expert support, cutting our turnaround time from eight months to four. Their reporting, communication, and collaboration have been exceptional, making them feel more like a partner than a vendor. Their expertise in navigating Google Analytics gives me confidence in our spending, a crucial advantage since many dealerships struggle with this.”

Christopher Thompson
Executive Manager
Arrow
30+
New students enrolled after watching streaming ads
158,300+
Impressions in less than a month
98%
Video Completion Rate

“Our whole goal was to add students, and we added over 400 students by employing multiple marketing strategies. We found when we combined the data from Digital Air Strike and the Amazon streaming ads, we did much better than we thought. This is a new and great way of reaching out to people, and it paid for itself. We saw a huge increase in people coming to our campuses to tour and to enroll.”

Champion Schools
Arrow
174
Vehicle sales
$2.56M
Service revenue influenced
33
New trade-ins
1,187
Scheduled appointments

“I wouldn't trust anyone other than DAS Technology. I think CDXP raises the dealer's game because we know our customers and exactly who they are, and you become part of it versus a saturated piece."

John Doolin
Director of Marketing and Advertising
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath
Piazza Automotive
Arrow
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