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Case Studies
Dimmitt Chevrolet

Increase in Positive Reviews

GOAL:

Dimmitt Chevrolet, in Clearwater, Florida, wanted to increase positive online reviews and social media engagement, as well as comply with GM SFE.

SOLUTION:

  • Digital Air Strike’s nightly customer surveys are systematically published to the dealership’s iMR website in an active survey feed, which displays both the customer survey feedback as well as the dealership’s response.
  • Digital Air Strike’s Review Surge allowed customers to publicly share their positive survey results on additional review sites.
  • Direct integration with Cars.com, Edmunds and DealerRater.

More case studies

8+
Golf car sales attributed to DAS advertising
101,064
Ad Views
3,998
Customers engaged with the Ad
1,088
Website clicks

“The improved ad strategy and targeting have led to a lot more store foot traffic. Digital Air Strike’s targeted ads gave my store more traction and helped us bring in more money before the golfing season was over. We’ve seen a noticeable uptick in the number of leads we’re getting.”

Chris Routzahn
Owner
Arrow
100%
INCREASE IN WEBSITE TRAFFIC
780
NEW VISITORS TO DEALER’S WEBSITE & FACEBOOK PAGE
115%
REVISITING CUSTOMERS DUE TO FACEBOOK POSTS

“In Google Analytics, we have noticed a surge in Facebook visits to our website. In the last 30 days, our visits have more than doubled from Facebook. This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social marketing.”

DeLillo Chevrolet
Arrow
400
New Car Leads
200
Used Car Leads
3,600
Smart Follow Emails
30
Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro
General Manager
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath
Piazza Automotive
Arrow
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