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Case Studies

DeLillo Chevrolet

HIGHLY RECOMMEND DIGITAL AIR STRIKE FOR SOCIAL MARKETING!

GOAL:

DeLillo Chevrolet in Huntington Beach, California, wanted to reach car buyers and service customers who were spending more time on social media during COVID-19 shelter-in-place orders.

SOLUTION:

Digital Air Strike posted COVID-19 announcements on the dealer’s Facebook page alerting customers of precautions they were taking, their new hours, and how they were giving back and offering specials for first responders.

As people commented on the posts, Digital Air Strike responded and engaged with them.

With Digital Air Strike managing all Facebook posts, the dealership’s team was alerted to new comments and questions and could quickly follow up and sell cars.

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266%

INCREASE IN NEW CAR SALES

$120K

INCREASE IN DEPARTMENT GROSS

$500

INCREASE GROSS PER UNIT

“Digital Air Strike is excellent and their Response Logix system is a lifesaver. The team is always helping us improve and be more effective. With Digital Air Strike, you can’t go wrong!”

All American Chevrolet of San Angelo

330+

Clicks on the link in the Power Text

30+

Trade-In requests submitted

10+

Appointments scheduled in the first weeks

“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”

Ginny Bowden

Dealer Principal

26

Used cars sold in one month

2,662

Clicks to inventory,

96,673

Free Facebook impressions

741%

ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs

Director of Internet Sales & Marketing

30+

New students enrolled after watching streaming ads

158,300+

Impressions in less than a month

98%

Video Completion Rate

“Our whole goal was to add students, and we added over 400 students by employing multiple marketing strategies. We found when we combined the data from Digital Air Strike and the Amazon streaming ads, we did much better than we thought. This is a new and great way of reaching out to people, and it paid for itself. We saw a huge increase in people coming to our campuses to tour and to enroll.”

Champion Schools

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