Mine your CRM for your Next 50 Sales

Spot positive and negative equity customers and tailor messages that move both toward their next vehicle.

Drives repeat sales without new leads
Drives repeat sales without new leads
Mine both positive AND negative equity opportunities competitors miss

Trusted by 9,300+ dealerships, retailers, partners, and OEM worldwide

G2
50+ Reviews

From Dealerships to Generators to Mattresses — We Help Them All Win

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Specialty Dealers

Golf Cars, Motorcycle, Powersports, Marine & RV

Franchises

Mattress retailers (Sealy, Simmons, Serta), multi-location businesses across various industries

Healthcare

Medical practices, hospitals, and healthcare providers

Education

Colleges, universities, and schools

Multi-Family Housing

Apartments and property management companies

Mattress & Bedding Retail

Apartments and property management companies

Generator Sales & Service

Apartments and property management companies

We find the Equity And Follow Up For You

Aged Lead Mining

  • Identify customers who owe more than their vehicle’s current value using real-time payment and valuation data
  • Promotes trade-in options that reduce negative equity or lower monthly payments
  • Includes personalized payment comparisons to show how upgrading can still fit their budget
  • Automatically alerts your sales or BDC team when a customer interacts with an offer

Engage Positive Equity Customers

  • Automatically sends personalized upgrade and trade-in offers based on each customer’s vehicle, payment, and model history
  • Delivers messages that highlight new models, lower payments, or similar vehicles within budget
  • Creates win-win opportunities by helping customers move up while you acquire high-quality pre-owned inventory
  • Keeps your sales and BDC teams notified instantly when a customer re-engages with an offer

Service Customer Mining

  • Declined service follow-up identifies customers who said "no" to recommended work
  • Overdue service reminders target customers past due for maintenance
  • Recall mining reaches affected customers based on parts availability
  • Service-to-sales mining identifies service customers ready for new vehicles

Prove What Delivers Results

  • Track every customer touchpoint from first click to closed deal
  • Identify high-performing vendors and eliminate wasted spend
  • View influenced sales and ROs directly in one unified dashboard

Data Integration and Automation

  • Connects directly with your CRM and DMS for real-time accuracy
  • Cleans and normalizes lead provider data so every lead and customer record is correct
  • Eliminates manual uploads, spreadsheets, and disconnected vendor report
  • Your dedicated DAS team monitors performance and makes proactive recommendations

How We Turn Data Into Deals

Step 1

We Spot the Opportunity

We identify customers in equity positions ready to re-engage.

Step 2

We Start the Conversation

Personalized, friendly outreach invites them to upgrade or trade.

Step 3

We Strengthen the Relationship

Turn one-time buyers into repeat customers who trust your dealership.

Proven Results for Dealers Nationwide

4.8
Star rating
904
New GM site reviews
95
New Facebook review
3,200+
Facebook likes

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin
Dennis Eakin Kia
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20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”

Jeanette Pendas
Vara Chevrolet
Arrow
4.8
Star rating
904
New GM site reviews
95
New Facebook review
3,200+
Facebook likes

"Since we have partnered with Digital Air Strike, we have seen an increase in positive reviews across many online review sites, including Facebook. We happily recommend DAS."

Dimmitt Chevrolet
Director of Marketing and Advertising
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Awards

Recognized Worldwide

CRM Integrations

We work with the top CRMS

DMS Integrations

We work with the top DMS Providers

FAQS

Questions & Answers

Explore the common questions and answers about DAS.

How does data mining help me sell more cars?

It identifies customers already in your database who are in a position to buy, trade, or upgrade — so your team spends time on real opportunities, not cold leads.

What’s the difference between positive and negative equity?

Positive equity means a customer’s vehicle is worth more than what they owe, making them great upgrade candidates. Negative equity means they owe more than it’s worth — but DAS helps you use incentives and messaging to still create a sale.

Do I need to upload lists or manage reports?

No. Once your CRM and DMS are connected, our system automatically updates, analyzes, and flags customers in real time. We handle the heavy lifting for you.

How do you reach customers once they’re identified?

We send personalized text and email offers automatically — trade-in, upgrade, or service-based messages designed to feel helpful, not pushy.

How fast can I see results?

Most dealers start seeing responses and re-engagement within the first 30 days, with measurable sales and trade-ins following soon after.

Can it really work with my existing CRM or DMS?

Yes. DAS integrates with major CRM and DMS platforms to pull in accurate, real-time data without changing your current workflow.

What makes DAS different from other equity mining tools?

We don’t just show you who’s in equity — we actually message those customers automatically and track which communications lead to real sales. No guessing. No manual follow-up.

How do I know if it’s working?

Our reporting dashboard shows which customers engaged, which offers converted, and which marketing channels drove actual sales and ROs. Total transparency.

What if my data isn’t clean or up to date?

No problem. We clean, normalize, and organize your data during onboarding so every customer record is accurate and actionable from day one.

Will my team need extra training?

Not at all. Our team sets everything up, monitors performance, and gives you clear updates. Your staff just works the leads we deliver — it’s that simple.

Stop Leaving Money in Your Database

See Which Customers in Your Database Are Ready to Buy Right Now

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Mine equity, service, and aged lead opportunities automatically
Access 140M+ conquest contacts with precision targeting
VIN-level attribution shows exactly which campaigns drive sales