Seelye Auto Group attributed 38% of its internet sales to automated lead follow-up

GOAL

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

We've been using Response Logix for several years now. One of the best things about the technology is that it sets a standard of how your team needs to respond to leads and a process for follow-up. We found that 27% of our internet sales are coming 60 days after the first interaction from a Response Logix email.

Chip Diggs
Director of Internet Sales & Marketing

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SOLUTION

• Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.
• Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.
• AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.