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Case Studies
Seelye

Seelye Auto Group attributed 38% of its internet sales to automated lead follow-up

224
Average sales leads reactivated monthly
38%
Internet sales attributed to Response Logix after 30 days

GOAL

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

We've been using Response Logix for several years now. One of the best things about the technology is that it sets a standard of how your team needs to respond to leads and a process for follow-up. We found that 27% of our internet sales are coming 60 days after the first interaction from a Response Logix email.

Chip Diggs
Director of Internet Sales & Marketing

SOLUTION

  • Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.
  • Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.
  • AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.

More case studies

743
New and used vehicle sales influenced
8,765
Direct VDP views from Google Searches
471
New Reviews
4.3
Google Star Rating, Increased from 4.1

“When we bought Discovery Nissan in January, it was in dire shape with declining sales and a tarnished reputation. Digital Air Strike revitalized the dealership with their technology and expert support, cutting our turnaround time from eight months to four. Their reporting, communication, and collaboration have been exceptional, making them feel more like a partner than a vendor. Their expertise in navigating Google Analytics gives me confidence in our spending, a crucial advantage since many dealerships struggle with this.”

Christopher Thompson
Executive Manager
Arrow
26
Used cars sold in one month
2,662
Clicks to the Dealership's VDP
96,673
Facebook ad impressions
741%
ROI (Return on investement)

“We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.”

Erika Maley
Marketing Director
Arrow
207.3%
Increase in Lead Volume
53.5%
Rise in Visits or Time-on-site

“Response Path helped us increase our website lead volume by 2x and automatically routed these leads to our 100+ territories. Our website visitors are now engaged 24/7 and clearly want to connect with us through Response Path’s A.I.-driven messaging software.”

Assiting Hands Home Care
Arrow
14
vehicle sales influenced
$70,418
sales revenue influenced
187
service ROs influenced
$56,590
service revenue influenced

"We value the genuine, personalized content created by DAS for our dealership. Our campaigns work well, with a 33% open rate. We can create engaging and compelling content that boosts our business revenue, and we love doing it!"

Chris Ruder
General Manager
Arrow
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