Case Studies
Seelye

Seelye Auto Group attributed 38% of its internet sales to automated lead follow-up

224
Average sales leads reactivated monthly
38%
Internet sales attributed to Response Logix after 30 days

GOAL

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

We've been using Response Logix for several years now. One of the best things about the technology is that it sets a standard of how your team needs to respond to leads and a process for follow-up. We found that 27% of our internet sales are coming 60 days after the first interaction from a Response Logix email.

Chip Diggs
Director of Internet Sales & Marketing

SOLUTION

  • Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.
  • Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.
  • AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.

More case studies

4.8
Star rating
904
New GM site reviews
95
New Facebook review
3,200+
Facebook likes

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin
Dennis Eakin Kia
Arrow
174
Vehicle sales
$2.56M
Service revenue influenced
33
New trade-ins
1,187
Scheduled appointments

“I wouldn't trust anyone other than DAS Technology. I think CDXP raises the dealer's game because we know our customers and exactly who they are, and you become part of it versus a saturated piece."

John Doolin
Director of Marketing and Advertising
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath
Piazza Automotive
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”

Jeanette Pendas
Vara Chevrolet
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