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Case Studies
Vara

DAS IS GETTING US WAY MORE TRAFFIC THAN OUR PREVIOUS VENDOR!

GOAL:

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

SOLUTION:

  • Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.
  • Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.
  • AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.

More case studies

100%
INCREASE IN WEBSITE TRAFFIC
780
NEW VISITORS TO DEALER’S WEBSITE & FACEBOOK PAGE
115%
REVISITING CUSTOMERS DUE TO FACEBOOK POSTS

“In Google Analytics, we have noticed a surge in Facebook visits to our website. In the last 30 days, our visits have more than doubled from Facebook. This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social marketing.”

DeLillo Chevrolet
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47
Appointments Set
66%
Appointments Showed
13
Vehicles Sold
$4,426
Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin
Dennis Eakin Kia
Arrow
100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
Arrow
196,000
Targeted Impressions
1,443
In-Market users driven to Albion Golf Cars’ website
4+
Sales attributed to Geofenced Ads
14x
Higher click-through rate than National Average

“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads.”

Albion Golf Cars
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