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Case Studies

Vara

DAS IS GETTING US WAY MORE TRAFFIC THAN OUR PREVIOUS VENDOR!

GOAL:

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

SOLUTION:

Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.‍
Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.‍
AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.

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47

Appointments Set

66%

Appointments Showed

13

Vehicles Sold

$4,426

Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin

Dennis Eakin Kia

330+

Clicks on the link in the Power Text

30+

Trade-In requests submitted

10+

Appointments scheduled in the first weeks

“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”

Ginny Bowden

Dealer Principal

266%

INCREASE IN NEW CAR SALES

$120K

INCREASE IN DEPARTMENT GROSS

$500

INCREASE GROSS PER UNIT

“Digital Air Strike is excellent and their Response Logix system is a lifesaver. The team is always helping us improve and be more effective. With Digital Air Strike, you can’t go wrong!”

All American Chevrolet of San Angelo

20,379

Email campaign views

153

Chat conversations

"Digital Air Strike is essential to my dealerships. We continually do more with them each year."

Matt Johnson

Owner

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