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Case Studies

Vara

DAS IS GETTING US WAY MORE TRAFFIC THAN OUR PREVIOUS VENDOR!

GOAL:

Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.

SOLUTION:

Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.‍
Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.‍
AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.

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174

Vehicle sales

$2.56M

Service revenue influenced

33

New trade-ins

1,187

Scheduled appointments

“I wouldn't trust anyone other than DAS Technology. I think CDXP raises the dealer's game because we know our customers and exactly who they are, and you become part of it versus a saturated piece."

John Doolin

Director of Marketing and Advertising

330+

Clicks on the link in the Power Text

30+

Trade-In requests submitted

10+

Appointments scheduled in the first weeks

“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”

Ginny Bowden

Dealer Principal

14

vehicle sales influenced

$70,418

sales revenue influenced

187

service ROs influenced

$56,590

service revenue influenced

"We value the genuine, personalized content created by DAS for our dealership. Our campaigns work well, with a 33% open rate. We can create engaging and compelling content that boosts our business revenue, and we love doing it!"

Chris Ruder

General Manager

400

New Car Leads

200

Used Car Leads

3,600

Smart Follow Emails

30

Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro

General Manager

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