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Case Studies

Island Cruizers

DIGITAL AIR STRIKE’S ADS GAVE ME A BIG UPTICK IN FOOT TRAFFIC!

GOAL:

Island Cruizers, a Club Car dealership in Okeechobee, Florida, wanted a more targeted advertising strategy to promote its golf car inventory on Facebook.

SOLUTION:

Digital Air Strike launched Island Cruizers’ Power Social ad campaigns to promote the dealership’s new golf cars to active in-market buyers on Facebook.

Before working with Digital Air Strike, Island Cruizers did all of its advertising in-house. The owner likes working with DAS for a more targeted ad strategy and process.

Island Cruizer’s owner noticed a large uptick in foot traffic and heard many positive responses about the ads Digital Air Strike created.

Although the owner planned on the dealership having a slower year due to the changing economy, the increase in traffic and customer inquiries made the year a better selling year than expected.

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14

vehicle sales influenced

$70,418

sales revenue influenced

187

service ROs influenced

$56,590

service revenue influenced

"We value the genuine, personalized content created by DAS for our dealership. Our campaigns work well, with a 33% open rate. We can create engaging and compelling content that boosts our business revenue, and we love doing it!"

Chris Ruder

General Manager

20,379

Email campaign views

153

Chat conversations

"Digital Air Strike understands our needs as a dealership. The team is dedicated to helping us achieve results, listens intently, and helps us find solutions."

Sterling Kia

196,000

Targeted Impressions

1,443

In-Market users driven to Albion Golf Cars’ website

4+

Sales attributed to Geofenced Ads

14x

Higher click-through rate than National Average

“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads.”

Albion Golf Cars

100%

co-op reimbursable programs for qualifying businesses

42

industry awards since 2013

95

of Consumers Read Your Reviews Before Making a Purchase

24/7

analytics dashboard with dedicated account manager

“With Digital Air Strike we’ve received more positive online reviews and our online reputation has never been better. Their expertise handling our social media has turned Facebook, Twitter, Instagram, and YouTube into lead generators for our business. The team at DAS makes the success of our business a priority.”

Margie M.

Director of Marketing and Advertising

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