Case Studies
Island Cruizers

DIGITAL AIR STRIKE’S ADS GAVE ME A BIG UPTICK IN FOOT TRAFFIC!

GOAL:

Island Cruizers, a Club Car dealership in Okeechobee, Florida, wanted a more targeted advertising strategy to promote its golf car inventory on Facebook.

SOLUTION:

  • Digital Air Strike launched Island Cruizers’ Power Social ad campaigns to promote the dealership’s new golf cars to active in-market buyers on Facebook.
  • Before working with Digital Air Strike, Island Cruizers did all of its advertising in-house. The owner likes working with DAS for a more targeted ad strategy and process.
  • Island Cruizer’s owner noticed a large uptick in foot traffic and heard many positive responses about the ads Digital Air Strike created.
  • Although the owner planned on the dealership having a slower year due to the changing economy, the increase in traffic and customer inquiries made the year a better selling year than expected.

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400
New Car Leads
200
Used Car Leads
3,600
Smart Follow Emails
30
Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro
General Manager
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath
Piazza Automotive
Arrow
20,379
Email campaign views
153
Chat conversations

"The greatest is the Reputation Management. The rapid turnaround time of the sales and service survey has allowed our team to get in front of any feedback."

Van Syckle Kia
Arrow
100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
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