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Case Studies

Island Cruizers

DIGITAL AIR STRIKE’S ADS GAVE ME A BIG UPTICK IN FOOT TRAFFIC!

GOAL:

Island Cruizers, a Club Car dealership in Okeechobee, Florida, wanted a more targeted advertising strategy to promote its golf car inventory on Facebook.

SOLUTION:

Digital Air Strike launched Island Cruizers’ Power Social ad campaigns to promote the dealership’s new golf cars to active in-market buyers on Facebook.

Before working with Digital Air Strike, Island Cruizers did all of its advertising in-house. The owner likes working with DAS for a more targeted ad strategy and process.

Island Cruizer’s owner noticed a large uptick in foot traffic and heard many positive responses about the ads Digital Air Strike created.

Although the owner planned on the dealership having a slower year due to the changing economy, the increase in traffic and customer inquiries made the year a better selling year than expected.

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20,379

Email campaign views

153

Chat conversations

50

Leads

39

Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath

Piazza Automotive

47

Appointments Set

66%

Appointments Showed

13

Vehicles Sold

$4,426

Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin

Dennis Eakin Kia

100%

co-op reimbursable programs for qualifying businesses

42

industry awards since 2013

95

of Consumers Read Your Reviews Before Making a Purchase

24/7

analytics dashboard with dedicated account manager

“With Digital Air Strike we’ve received more positive online reviews and our online reputation has never been better. Their expertise handling our social media has turned Facebook, Twitter, Instagram, and YouTube into lead generators for our business. The team at DAS makes the success of our business a priority.”

Margie M.

Director of Marketing and Advertising

3,422

Clicks to website

.34%

Click-Through rate – 6X higher than industry average

1,000,600

Mobile display impressions delivered to fans and tailgaters

“We’ve seen considerable growth in followers on our social media channels, including Facebook, Instagram, and Twitter. The ads have worked great in capturing the audience’s attention and helped us extend our reach to a new audience.”

Tire Pros

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