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Case Studies

Island Cruizers

DIGITAL AIR STRIKE’S ADS GAVE ME A BIG UPTICK IN FOOT TRAFFIC!

GOAL:

Island Cruizers, a Club Car dealership in Okeechobee, Florida, wanted a more targeted advertising strategy to promote its golf car inventory on Facebook.

SOLUTION:

Digital Air Strike launched Island Cruizers’ Power Social ad campaigns to promote the dealership’s new golf cars to active in-market buyers on Facebook.

Before working with Digital Air Strike, Island Cruizers did all of its advertising in-house. The owner likes working with DAS for a more targeted ad strategy and process.

Island Cruizer’s owner noticed a large uptick in foot traffic and heard many positive responses about the ads Digital Air Strike created.

Although the owner planned on the dealership having a slower year due to the changing economy, the increase in traffic and customer inquiries made the year a better selling year than expected.

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400

New Car Leads

200

Used Car Leads

3,600

Smart Follow Emails

30

Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro

General Manager

20,379

Email campaign views

153

Chat conversations

"Digital Air Strike understands our needs as a dealership. The team is dedicated to helping us achieve results, listens intently, and helps us find solutions."

Sterling Kia

20,379

Email campaign views

153

Chat conversations

"The greatest is the Reputation Management. The rapid turnaround time of the sales and service survey has allowed our team to get in front of any feedback."

Van Syckle Kia

20,379

Email campaign views

153

Chat conversations

50

Leads

39

Lead reactivations

“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”

Jeanette Pendas

Vara Chevrolet

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