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Case Studies
McClinton Chevrolet

IT’S A SEAMLESS PROCESS WITH DIGITAL AIR STRIKE!

GOAL:

McClinton Chevrolet in Parkersburg, West Virginia wanted a fast, easy way to reach car owners interested in trading in their vehicles. They also wanted to take advantage of the hot market for used cars.

SOLUTION:

  • The dealership needed vehicles fast because of inventory challenges plaguing the industry, so they worked with Digital Air Strike to send out a bulk text message with an eye-catching graphic to 8,500 customers.
  • The dealership didn’t want to send an email as they often aren’t read, so the dealer principal knew a text message about their trade-up buyback campaign would be the most effective way to engage customers right away.
  • McClinton Chevrolet was excited about the impressive interest from customers as soon as the text was sent and throughout the following week.
  • The dealership also uses Digital Air Strike’s Sales Boost, which includes a team that reaches out to interested consumers and schedules appointments. McClinton’s team doesn’t have to follow up until a customer is ready to buy or trade in a vehicle.

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8+
Golf car sales attributed to DAS advertising
101,064
Ad Views
3,998
Customers engaged with the Ad
1,088
Website clicks

“The improved ad strategy and targeting have led to a lot more store foot traffic. Digital Air Strike’s targeted ads gave my store more traction and helped us bring in more money before the golfing season was over. We’ve seen a noticeable uptick in the number of leads we’re getting.”

Chris Routzahn
Owner
Arrow
196,000
Targeted Impressions
1,443
In-Market users driven to Albion Golf Cars’ website
4+
Sales attributed to Geofenced Ads
14x
Higher click-through rate than National Average

“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads.”

Albion Golf Cars
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”

Jeanette Pendas
Vara Chevrolet
Arrow
100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
Arrow
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