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Case Studies

McClinton Chevrolet

IT’S A SEAMLESS PROCESS WITH DIGITAL AIR STRIKE!

GOAL:

McClinton Chevrolet in Parkersburg, West Virginia wanted a fast, easy way to reach car owners interested in trading in their vehicles. They also wanted to take advantage of the hot market for used cars.

SOLUTION:

The dealership needed vehicles fast because of inventory challenges plaguing the industry, so they worked with Digital Air Strike to send out a bulk text message with an eye-catching graphic to 8,500 customers.

The dealership didn’t want to send an email as they often aren’t read, so the dealer principal knew a text message about their trade-up buyback campaign would be the most effective way to engage customers right away.

McClinton Chevrolet was excited about the impressive interest from customers as soon as the text was sent and throughout the following week.

The dealership also uses Digital Air Strike’s Sales Boost, which includes a team that reaches out to interested consumers and schedules appointments. McClinton’s team doesn’t have to follow up until a customer is ready to buy or trade in a vehicle.

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100%

co-op reimbursable programs for qualifying businesses

42

industry awards since 2013

95

of Consumers Read Your Reviews Before Making a Purchase

24/7

analytics dashboard with dedicated account manager

“With Digital Air Strike we’ve received more positive online reviews and our online reputation has never been better. Their expertise handling our social media has turned Facebook, Twitter, Instagram, and YouTube into lead generators for our business. The team at DAS makes the success of our business a priority.”

Margie M.

Director of Marketing and Advertising

20,379

Email campaign views

153

Chat conversations

50

Leads

39

Lead reactivations

“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”

Jeanette Pendas

Vara Chevrolet

207.3%

Increase in Lead Volume

53.5%

Rise in Visits or Time-on-site

“Response Path helped us increase our website lead volume by 2x and automatically routed these leads to our 100+ territories. Our website visitors are now engaged 24/7 and clearly want to connect with us through Response Path’s A.I.-driven messaging software.”

Assiting Hands Home Care

3,422

Clicks to website

.34%

Click-Through rate – 6X higher than industry average

1,000,600

Mobile display impressions delivered to fans and tailgaters

“We’ve seen considerable growth in followers on our social media channels, including Facebook, Instagram, and Twitter. The ads have worked great in capturing the audience’s attention and helped us extend our reach to a new audience.”

Tire Pros

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