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Case Studies
McClinton Chevrolet

IT’S A SEAMLESS PROCESS WITH DIGITAL AIR STRIKE!

GOAL:

McClinton Chevrolet in Parkersburg, West Virginia wanted a fast, easy way to reach car owners interested in trading in their vehicles. They also wanted to take advantage of the hot market for used cars.

SOLUTION:

  • The dealership needed vehicles fast because of inventory challenges plaguing the industry, so they worked with Digital Air Strike to send out a bulk text message with an eye-catching graphic to 8,500 customers.
  • The dealership didn’t want to send an email as they often aren’t read, so the dealer principal knew a text message about their trade-up buyback campaign would be the most effective way to engage customers right away.
  • McClinton Chevrolet was excited about the impressive interest from customers as soon as the text was sent and throughout the following week.
  • The dealership also uses Digital Air Strike’s Sales Boost, which includes a team that reaches out to interested consumers and schedules appointments. McClinton’s team doesn’t have to follow up until a customer is ready to buy or trade in a vehicle.

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174
Vehicle sales
$2.56M
Service revenue influenced
33
New trade-ins
1,187
Scheduled appointments

“I wouldn't trust anyone other than DAS Technology. I think CDXP raises the dealer's game because we know our customers and exactly who they are, and you become part of it versus a saturated piece."

John Doolin
Director of Marketing and Advertising
Arrow
100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
Arrow
26
Used cars sold in one month
2,662
Clicks to inventory,
96,673
Free Facebook impressions
741%
ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs
Director of Internet Sales & Marketing
Arrow
3,422
Clicks to website
.34%
Click-Through rate – 6X higher than industry average
1,000,600
Mobile display impressions delivered to fans and tailgaters

“We’ve seen considerable growth in followers on our social media channels, including Facebook, Instagram, and Twitter. The ads have worked great in capturing the audience’s attention and helped us extend our reach to a new audience.”

Tire Pros
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