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Case Studies
McClinton Chevrolet

IT’S A SEAMLESS PROCESS WITH DIGITAL AIR STRIKE!

GOAL:

McClinton Chevrolet in Parkersburg, West Virginia wanted a fast, easy way to reach car owners interested in trading in their vehicles. They also wanted to take advantage of the hot market for used cars.

SOLUTION:

  • The dealership needed vehicles fast because of inventory challenges plaguing the industry, so they worked with Digital Air Strike to send out a bulk text message with an eye-catching graphic to 8,500 customers.
  • The dealership didn’t want to send an email as they often aren’t read, so the dealer principal knew a text message about their trade-up buyback campaign would be the most effective way to engage customers right away.
  • McClinton Chevrolet was excited about the impressive interest from customers as soon as the text was sent and throughout the following week.
  • The dealership also uses Digital Air Strike’s Sales Boost, which includes a team that reaches out to interested consumers and schedules appointments. McClinton’s team doesn’t have to follow up until a customer is ready to buy or trade in a vehicle.

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Christopher Thompson
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