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Case Studies
Champion Schools

DIGITAL AIR STRIKE’S STREAMING ADS DELIVER INCREDIBLE ROI

GOAL:

Champion Schools wanted a highly targeted ad campaign to get more student enrollments at its three schools in the Phoenix metro area. Administrators also wanted reporting that showed the effectiveness of the campaign.

SOLUTION:

  • Digital Air Strike’s creative team designed video campaigns for the school’s streaming ads. Each campaign focused on the schools’ tagline: “Where Academics Meets Athletics.”
  • Champion Schools appreciates that Digital Air Strike creates the streaming ads, providing a one-stop-shop including production, required rights, and video footage.
  • Digital Air Strike’s streaming ads are highly targeted and leverage Amazon’s first-party data, including shopping and purchasing behavior, to reach Champion’s ideal families. These detailed metrics per ZIP code don’t exist through cable TV, so the streaming ads are a more targeted ad buy.

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330+
Clicks on the link in the Power Text
30+
Trade-In requests submitted
10+
Appointments scheduled in the first weeks

“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”

Ginny Bowden
Dealer Principal
Arrow
4.8
Star rating
904
New GM site reviews
95
New Facebook review
3,200+
Facebook likes

"Since we have partnered with Digital Air Strike, we have seen an increase in positive reviews across many online review sites, including Facebook. We happily recommend DAS."

Dimmitt Chevrolet
Director of Marketing and Advertising
Arrow
26
Used cars sold in one month
2,662
Clicks to inventory,
96,673
Free Facebook impressions
741%
ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs
Director of Internet Sales & Marketing
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”

Jeanette Pendas
Vara Chevrolet
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