GOAL:
Champion Schools wanted a highly targeted ad campaign to get more student enrollments at its three schools in the Phoenix metro area. Administrators also wanted reporting that showed the effectiveness of the campaign.
SOLUTION:
- Digital Air Strike’s creative team designed video campaigns for the school’s streaming ads. Each campaign focused on the schools’ tagline: “Where Academics Meets Athletics.”
- Champion Schools appreciates that Digital Air Strike creates the streaming ads, providing a one-stop-shop including production, required rights, and video footage.
- Digital Air Strike’s streaming ads are highly targeted and leverage Amazon’s first-party data, including shopping and purchasing behavior, to reach Champion’s ideal families. These detailed metrics per ZIP code don’t exist through cable TV, so the streaming ads are a more targeted ad buy.
