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Case Studies

Champion Schools

DIGITAL AIR STRIKE’S STREAMING ADS DELIVER INCREDIBLE ROI

GOAL:

Champion Schools wanted a highly targeted ad campaign to get more student enrollments at its three schools in the Phoenix metro area. Administrators also wanted reporting that showed the effectiveness of the campaign.

SOLUTION:

Digital Air Strike’s creative team designed video campaigns for the school’s streaming ads. Each campaign focused on the schools’ tagline: “Where Academics Meets Athletics.”

Champion Schools appreciates that Digital Air Strike creates the streaming ads, providing a one-stop-shop including production, required rights, and video footage.

Digital Air Strike’s streaming ads are highly targeted and leverage Amazon’s first-party data, including shopping and purchasing behavior, to reach Champion’s ideal families. These detailed metrics per ZIP code don’t exist through cable TV, so the streaming ads are a more targeted ad buy.

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26

Used cars sold in one month

2,662

Clicks to inventory,

96,673

Free Facebook impressions

741%

ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs

Director of Internet Sales & Marketing

47

Appointments Set

66%

Appointments Showed

13

Vehicles Sold

$4,426

Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin

Dennis Eakin Kia

196,000

Targeted Impressions

1,443

In-Market users driven to Albion Golf Cars’ website

4+

Sales attributed to Geofenced Ads

14x

Higher click-through rate than National Average

“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads.”

Albion Golf Cars

266%

INCREASE IN NEW CAR SALES

$120K

INCREASE IN DEPARTMENT GROSS

$500

INCREASE GROSS PER UNIT

“Digital Air Strike is excellent and their Response Logix system is a lifesaver. The team is always helping us improve and be more effective. With Digital Air Strike, you can’t go wrong!”

All American Chevrolet of San Angelo

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