Discovery Nissan, a new and used dealership in Shelby, North Carolina, has new owners who purchased the underperforming store in January and needed to improve reputation, processes, sales, and service fast.
With the help of Digital Air Strike, Discovery Nissan’s new owners were able to turn around the failing dealership in four months instead of the typical eight months. DAS reputation management, Google Inventory Merchandising Solutions, and a dedicated strategic account manager supported this turnaround.
“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”
"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"
“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”
