Chosen by dealer judges at NADA as the most compelling new solution for dealers in 2026.. LEARN MORE >
Discovery Nissan, a new and used dealership in Shelby, North Carolina, has new owners who purchased the underperforming store in January and needed to improve reputation, processes, sales, and service fast.
With the help of Digital Air Strike, Discovery Nissan’s new owners were able to turn around the failing dealership in four months instead of the typical eight months. DAS reputation management, Google Inventory Merchandising Solutions, and a dedicated strategic account manager supported this turnaround.
“We started working with DAS after meeting with them at NADA and noticed we were getting much more online customer traffic than we did before. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike Team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”
“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”
“We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.”
