DIGITAL AIR STRIKE’S RESPONSE LOGIX IS A LIFE JACKET KEEPING OUR CUSTOMERS BUOYANT!

GOAL:

Gold Coast Cadillac, the No. 1 Cadillac dealer in the U.S. in Oakhurst, NJ, needed an automated after-hours lead response solution. The dealership also wanted an easy way to follow up with prospects long-term to generate more deals instead of letting those leads go cold.

SOLUTION:

Gold Coast Cadillac’s team handles walk-ins while Response Logix technology from Digital Air Strike responds to all Internet leads and reactivates older prospects automatically.

Smart Quote automatically responds to all leads within minutes, 24 hours a day, sending professional emails integrated with their CRM and inventory data to share information about multiple vehicle options.

Smart Quote emails link to dynamic microsites customized for every prospect where they can search payment options and view multiple vehicles.

Smart Follow continues to email prospects for up to 180 days with a custom cadence determined by the store to see if prospects are still in the market for a new vehicle.

Prospects engaging with Smart Quote or Smart Follow emails alert Gold Coast Cadillac’s sales team by email, text, and in their CRM. The team is excited to follow up with hot prospects and close more deals.

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8+

Golf car sales attributed to DAS advertising

101,064

Ad Views

3,998

Customers engaged with the Ad

1,088

Website clicks

“The improved ad strategy and targeting have led to a lot more store foot traffic. Digital Air Strike’s targeted ads gave my store more traction and helped us bring in more money before the golfing season was over. We’ve seen a noticeable uptick in the number of leads we’re getting.”

Chris Routzahn

Owner

4.5

Star rating on Yelp

4.7

Star rating on Google

4.5

Star rating on Facebook

63

New Reviews on Yelp, Google, and Faceook

“Digital Air Strike is the best social media and reputation management partner we’ve ever had! The team helped our store obtain access to our Facebook page. They now keep our social media and online reputation in top shape by posting relevant content and responding to reviews. We are able to maintain a high star rating on Yelp, Google, and Facebook thanks to Digital Air Strike.”

Arizona Tire Pros

207.3%

Increase in Lead Volume

53.5%

Rise in Visits or Time-on-site

“Response Path helped us increase our website lead volume by 2x and automatically routed these leads to our 100+ territories. Our website visitors are now engaged 24/7 and clearly want to connect with us through Response Path’s A.I.-driven messaging software.”

Assiting Hands Home Care

26

Used cars sold in one month

2,662

Clicks to the Dealership's VDP

96,673

Facebook ad impressions

741%

ROI (Return on investement)

“We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.”

Erika Maley

Marketing Director

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