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Case Studies
Albion Golf Cars

DIGITAL AIR STRIKE GAVE US THE MARKETING ROCKET FUEL WE NEEDED!

GOAL:

Albion Golf Cars, a Club Car dealer founded in 1973, wanted to reach new customers in the Toronto, Ontario area during their six-month seasonally busy golfing time.

SOLUTION:

  • Digital Air Strike launched geofenced advertising campaigns, targeting six areas in Southern Ontario, including a new high-end golfing community, other affluent golfing neighborhoods with thousands of golf cars, and two competitor areas.
  • The campaign included Google display ads designed to reach people in the dealership’s target area using their mobile devices to browse top sites, watch YouTube videos, and use popular apps across the web.
  • The ads targeted specific demographics to reach an audience interested in buying a new Onward Club Car golf car.
  • The ads attracted many new customers to the store, including at least four sales directly attributed to the geofencing ads strategy.

More case studies

100
Vehicle Sales Influenced
$652,727
Sales Revenue Influenced
1,472
Service ROs Influenced
413,068
Service Revenue Influenced

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

Allison Alvarez
Marketing Director
Arrow
4.8
Star rating
904
New GM site reviews
95
New Facebook review
3,200+
Facebook likes

"Since we have partnered with Digital Air Strike, we have seen an increase in positive reviews across many online review sites, including Facebook. We happily recommend DAS."

Dimmitt Chevrolet
Director of Marketing and Advertising
Arrow
47
Appointments Set
66%
Appointments Showed
13
Vehicles Sold
$4,426
Average front-to-back profit per vehicle

"With DAS's team and technology, I know my team is hitting an audience with the right messages and offers. And through DAS's tech and insights, I know which marketing vendors are working for us, and who isn't pulling their weight. What takes a click of a button with DAS would've taken a week without!"

Kimberly Eakin
Dennis Eakin Kia
Arrow
26
Used cars sold in one month
2,662
Clicks to the Dealership's VDP
96,673
Facebook ad impressions
741%
ROI (Return on investement)

“We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.”

Erika Maley
Marketing Director
Arrow
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