GOAL:
Albion Golf Cars, a Club Car dealer founded in 1973, wanted to reach new customers in the Toronto, Ontario area during their six-month seasonally busy golfing time.
SOLUTION:
- Digital Air Strike launched geofenced advertising campaigns, targeting six areas in Southern Ontario, including a new high-end golfing community, other affluent golfing neighborhoods with thousands of golf cars, and two competitor areas.
- The campaign included Google display ads designed to reach people in the dealership’s target area using their mobile devices to browse top sites, watch YouTube videos, and use popular apps across the web.
- The ads targeted specific demographics to reach an audience interested in buying a new Onward Club Car golf car.
- The ads attracted many new customers to the store, including at least four sales directly attributed to the geofencing ads strategy.
