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Case Studies

Albion Golf Cars

DIGITAL AIR STRIKE GAVE US THE MARKETING ROCKET FUEL WE NEEDED!

GOAL:

Albion Golf Cars, a Club Car dealer founded in 1973, wanted to reach new customers in the Toronto, Ontario area during their six-month seasonally busy golfing time.

SOLUTION:

Digital Air Strike launched geofenced advertising campaigns, targeting six areas in Southern Ontario, including a new high-end golfing community, other affluent golfing neighborhoods with thousands of golf cars, and two competitor areas.

The campaign included Google display ads designed to reach people in the dealership’s target area using their mobile devices to browse top sites, watch YouTube videos, and use popular apps across the web.

The ads targeted specific demographics to reach an audience interested in buying a new Onward Club Car golf car.

The ads attracted many new customers to the store, including at least four sales directly attributed to the geofencing ads strategy.

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20,379

Email campaign views

153

Chat conversations

"The greatest is the Reputation Management. The rapid turnaround time of the sales and service survey has allowed our team to get in front of any feedback."

Van Syckle Kia

207.3%

Increase in Lead Volume

53.5%

Rise in Visits or Time-on-site

“Response Path helped us increase our website lead volume by 2x and automatically routed these leads to our 100+ territories. Our website visitors are now engaged 24/7 and clearly want to connect with us through Response Path’s A.I.-driven messaging software.”

Assiting Hands Home Care

20,379

Email campaign views

153

Chat conversations

"Digital Air Strike understands our needs as a dealership. The team is dedicated to helping us achieve results, listens intently, and helps us find solutions."

Sterling Kia

400

New Car Leads

200

Used Car Leads

3,600

Smart Follow Emails

30

Sales Leads Reactivated

“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”

Bill Camastro

General Manager

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