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Case Studies
Arrow Ford

DAS CDXP Provides the data points needed to send customers a cohesive message

GOAL:

Arrow Ford in Abilene, Texas, needed to increase vehicle sales and service revenue.

SOLUTION:

DAS Tech’s CDXP uses storytelling to connect with audiences and customers to drive optimum consumer engagement, which increases sales and service and revenue.

  • Data mining was used to identify existing customers ready for sales and service through personalized content, driving them into the dealership.
  • Custom emails hyping community involvement share feel-good stories and increase engagement.
  • Communication strategies are implemented to send relevant messages.
  • Accurate and concise CDXP reporting tracks attributable revenue, clearly demonstrating high ROI.

More case studies

743
New and used vehicle sales influenced
8,765
Direct VDP views from Google Searches
471
New Reviews
4.3
Google Star Rating, Increased from 4.1

“When we bought Discovery Nissan in January, it was in dire shape with declining sales and a tarnished reputation. Digital Air Strike revitalized the dealership with their technology and expert support, cutting our turnaround time from eight months to four. Their reporting, communication, and collaboration have been exceptional, making them feel more like a partner than a vendor. Their expertise in navigating Google Analytics gives me confidence in our spending, a crucial advantage since many dealerships struggle with this.”

Christopher Thompson
Executive Manager
Arrow
26
Used cars sold in one month
2,662
Clicks to the Dealership's VDP
96,673
Facebook ad impressions
741%
ROI (Return on investement)

“We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.”

Erika Maley
Marketing Director
Arrow
30+
New students enrolled after watching streaming ads
158,300+
Impressions in less than a month
98%
Video Completion Rate

“Our whole goal was to add students, and we added over 400 students by employing multiple marketing strategies. We found when we combined the data from Digital Air Strike and the Amazon streaming ads, we did much better than we thought. This is a new and great way of reaching out to people, and it paid for itself. We saw a huge increase in people coming to our campuses to tour and to enroll.”

Champion Schools
Arrow
26
Used cars sold in one month
2,662
Clicks to inventory,
96,673
Free Facebook impressions
741%
ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs
Director of Internet Sales & Marketing
Arrow
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