DAS CDXP Provides the data points needed to send customers a cohesive message

GOAL:

Arrow Ford in Abilene, Texas, needed to increase vehicle sales and service revenue.

SOLUTION:

DAS Tech’s CDXP uses storytelling to connect with audiences and customers to drive optimum consumer engagement, which increases sales and service and revenue.

Data mining was used to identify existing customers ready for sales and service through personalized content, driving them into the dealership.
Custom emails hyping community involvement share feel-good stories and increase engagement.
Communication strategies are implemented to send relevant messages.
Accurate and concise CDXP reporting tracks attributable revenue, clearly demonstrating high ROI.

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20,379

Email campaign views

153

Chat conversations

"The greatest is the Reputation Management. The rapid turnaround time of the sales and service survey has allowed our team to get in front of any feedback."

Van Syckle Kia

20,379

Email campaign views

153

Chat conversations

"Digital Air Strike is essential to my dealerships. We continually do more with them each year."

Matt Johnson

Owner

26

Used cars sold in one month

2,662

Clicks to inventory,

96,673

Free Facebook impressions

741%

ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs

Director of Internet Sales & Marketing

196,000

Targeted Impressions

1,443

In-Market users driven to Albion Golf Cars’ website

4+

Sales attributed to Geofenced Ads

14x

Higher click-through rate than National Average

“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads.”

Albion Golf Cars

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