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Case Studies
Arrow Ford

DAS CDXP Provides the data points needed to send customers a cohesive message

GOAL:

Arrow Ford in Abilene, Texas, needed to increase vehicle sales and service revenue.

SOLUTION:

DAS Tech’s CDXP uses storytelling to connect with audiences and customers to drive optimum consumer engagement, which increases sales and service and revenue.

  • Data mining was used to identify existing customers ready for sales and service through personalized content, driving them into the dealership.
  • Custom emails hyping community involvement share feel-good stories and increase engagement.
  • Communication strategies are implemented to send relevant messages.
  • Accurate and concise CDXP reporting tracks attributable revenue, clearly demonstrating high ROI.

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743
New and used vehicle sales influenced
8,765
Direct VDP views from Google Searches
471
New Reviews
4.3
Google Star Rating, Increased from 4.1

“When we bought Discovery Nissan in January, it was in dire shape with declining sales and a tarnished reputation. Digital Air Strike revitalized the dealership with their technology and expert support, cutting our turnaround time from eight months to four. Their reporting, communication, and collaboration have been exceptional, making them feel more like a partner than a vendor. Their expertise in navigating Google Analytics gives me confidence in our spending, a crucial advantage since many dealerships struggle with this.”

Christopher Thompson
Executive Manager
Arrow
30+
New students enrolled after watching streaming ads
158,300+
Impressions in less than a month
98%
Video Completion Rate

“Our whole goal was to add students, and we added over 400 students by employing multiple marketing strategies. We found when we combined the data from Digital Air Strike and the Amazon streaming ads, we did much better than we thought. This is a new and great way of reaching out to people, and it paid for itself. We saw a huge increase in people coming to our campuses to tour and to enroll.”

Champion Schools
Arrow
20,379
Email campaign views
153
Chat conversations
50
Leads
39
Lead reactivations

“Working with DAS has been a game-changer for our Microsoft Automotive Inventory Ads. The insights provided by the data were beyond impressive, driving a whopping 92% of desktop traffic for Piazza.”

George Brunath
Piazza Automotive
Arrow
20,379
Email campaign views
153
Chat conversations

"Digital Air Strike understands our needs as a dealership. The team is dedicated to helping us achieve results, listens intently, and helps us find solutions."

Sterling Kia
Arrow
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