Case Studies
Arrow Ford

DAS CDXP Provides the data points needed to send customers a cohesive message

GOAL:

Arrow Ford in Abilene, Texas, needed to increase vehicle sales and service revenue.

SOLUTION:

DAS Tech’s CDXP uses storytelling to connect with audiences and customers to drive optimum consumer engagement, which increases sales and service and revenue.

  • Data mining was used to identify existing customers ready for sales and service through personalized content, driving them into the dealership.
  • Custom emails hyping community involvement share feel-good stories and increase engagement.
  • Communication strategies are implemented to send relevant messages.
  • Accurate and concise CDXP reporting tracks attributable revenue, clearly demonstrating high ROI.

More case studies

100%
INCREASE IN WEBSITE TRAFFIC
780
NEW VISITORS TO DEALER’S WEBSITE & FACEBOOK PAGE
115%
REVISITING CUSTOMERS DUE TO FACEBOOK POSTS

“In Google Analytics, we have noticed a surge in Facebook visits to our website. In the last 30 days, our visits have more than doubled from Facebook. This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social marketing.”

DeLillo Chevrolet
Arrow
26
Used cars sold in one month
2,662
Clicks to the Dealership's VDP
96,673
Facebook ad impressions
741%
ROI (Return on investement)

“We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.”

Erika Maley
Marketing Director
Arrow
330+
Clicks on the link in the Power Text
30+
Trade-In requests submitted
10+
Appointments scheduled in the first weeks

“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us. It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people.”

Ginny Bowden
Dealer Principal
Arrow
26
Used cars sold in one month
2,662
Clicks to inventory,
96,673
Free Facebook impressions
741%
ROI (Return on investement)

“Digital Air Strike helps us sell our inventory quickly and keep our overhead low. The ad technology is a great way to put our price and inventory in front of car buyers.”

Chip Diggs
Director of Internet Sales & Marketing
Arrow
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